10 Ideas to increase website traffic through social media

10 Ideas to increase website traffic through social media

It is no secret that incorporating social media can help your business in a multitude of ways – yet many people still do not harness its potential. But if you are ready to give it a go, there are certainly some things to keep in mind. The following article provides tips on how to make the most of social media marketing.
10 Ideas to increase website traffic through social media

#1: Don’t ignore the importance of reviews

Having positive reviews leave an impression on customers, but negative ones (if answered correctly) can be extremely helpful as well. Online reviews about your company will impact whether someone decides to do business with you.

#2: Make yourself accessible online and offline

Social media allows you to provide information regarding your presence at events and other local happenings. While this may seem like something only a brick-and-mortar business would do, many consumers are also attracted to this aspect.

#3: Use keywords for social media marketing success

Keywords and phrases can help you reach people all across the globe. This article explains how to use them effectively in social media marketing.

#4: Respond to feedback online

It is especially important that you address any negative issues or comments head on via social media channels. Doing so will let others know who you are as a business owner and show them that you have nothing to hide.

#5: Follow up with a conversation

If someone has replied to one of your posts, pick up where it left off by asking additional questions through social media. By doing this, you can help them feel as if your brand is one they can trust.

#6: Market efficiently on social media

When offering coupons via your Facebook page, track whether the promotion is working effectively.

#7: Be cautious of what you share online

If you are going to discuss anything that might be seen as controversial or political, make sure it doesn’t damage your company’s reputation. You should also remain conscious of any major news stories that could affect your business in some way.

#8: Put an emphasis on quality over quantity

Though many people think more posts will equal more success, this isn’t exactly true – at least when it comes to social media marketing. When you post in adequate amounts, you can pay closer attention to the materials.

#9: Start a positive conversation online

A great way to start off your social media marketing efforts is by giving support on various channels and encouraging people to do the same. By doing this, you’ll create a safe environment for consumers.

#10: Become an authority figure online

The more information you share about your business via social media, the more people will be able to find answers there. This may also lead customers to think of you as an expert in your industry – which is something that most businesses strive for!

About Pivotal Penguin

A nationally recognized, single sign-on digital marketing hub, built to promote the success of and help small and mid-size businesses control their listing information on over 300+ search engines, increase their social marketing along with SEO, reputation management, website design, digital advertising and more.

Marketing Needs Assessment

Uncover the marketing performance of your business in six categories: Business Listings, Reputation & Reviews, Social Media, Website, Digital Advertising and SEO. Award winning, no obligation marketing needs assessment report for you to see how your business measures up online!

More from our blog

See all posts